Vision / Mission

🌍 Our Vision

A world where fashion fuels freedom, not profit.
A world where every piece of clothing becomes a protest —
where solidarity is worn, and resistance is stitched into every thread.

We envision a future where brands aren’t just businesses —
they are bold, unapologetic platforms for change.


🎯 Our Mission

To turn clothing into a weapon of resistance.

We exist to:

  • Empower the oppressed by giving them visibility and support

  • Challenge exploitative systems through anti-capitalist design and ethical production

  • Redistribute profits to justice — with 30% of every sale going to Palestine

  • Create a community of defiers — united in purpose, not in trends

Through every product, every post, every drop —
we’re not just selling garments.
We’re building a movement.